Using Social Media for Public Works and Utility Professionals

Social media tools have taken hold as critical communication, branding, and community building channels and aren’t letting go anytime soon. With so many people using these sites, usage amongst all age groups continuing to grow, and technology that makes access to these channels and information ongoing and instantaneous, it is critical that public works and utility professionals obtain the proper guidance so that they don’t get left behind and are interacting in the Web 2.0 space effectively. This OnDemand Webinar will use real-life examples that demonstrate how social media can be used by public works and utility professionals to keep customers, the public and the media better informed, to connect with and grow your community, provide customer service, maximize human resources efforts, and to build a better brand image. This program will also provide guidance on best practices, tools and platforms to utilize to serve your organization’s particular needs, strategy and making the case for using social media, social media return on investment, all so you can immediately begin designing and implementing your own social media program in conjunction with your communications plan.

Learning Objectives
•You will be able to describe what social media is.
•You will be able to identify effective uses of social media.
•You will be able to explain social media ROI.
•You will be able to discuss social media for public involvement.

Authors

Agenda

Introduction to Social Media for the Public Works and Utility Professional

• What Is Social Media and Why Would Public Works and Utility Professionals Want to Use It
• Advantages and Disadvantages; Overcoming Disadvantages
• Types of Social Media and Intended Uses

Effective Uses of Social Media With Examples

• Keeping Customers, Public, and Media Informed With Up-To-Date and Breaking Information
• Social Media for Public Involvement
• Social Media for Customer Service
• Building and Connecting With a Community

- Improving Brand Image

- Internal Communications and Community Building

• Maximizing HR Efforts

Making Social Media Work for You

• General Best Practices

- Top Errors to Avoid

- Appropriate Messages and How Often to Post Them

- Reaching Your Target Audience

• Tools, Platforms, and Applications to Serve Your Needs and Make Life Easier
• Developing a Strategy and Social Media Program in Conjunction With Your Communications Plan

- Making the Case for Social Media

• Social Media ROI

Additional Formats